About

Our mission at Sandoori Jutti is to keep the tradition of Punjabi Juttis alive while adapting to contemporary trends and preferences

Welcome to Sandoori Jutti, where tradition meets craftsmanship. I’m a Punjabi Jutti enthusiast from a small village in Fazilka, Punjab. My journey began in 2023, driven by a deep love for this iconic footwear, which has been an integral part of Punjabi culture for centuries. What started as a humble Instagram page, Sandoori Jutti, has blossomed into a thriving business with thousands of satisfied customers worldwide.

Our Story

Punjabi Juttis are more than just shoes; they are a symbol of our rich cultural heritage, passed down through generations. Recognizing the global appeal of these traditional shoes, we embarked on this journey to bring authentic, handcrafted Juttis to a broader audience. The Jutti industry in India, particularly in Punjab, is known for its skilled artisans and intricate designs. According to a report by the Export Promotion Council for Handicrafts (EPCH), the global demand for Indian handicrafts, including footwear like Juttis, has been steadily rising, with a market value expected to reach USD 8 billion by 2025.

Our Process

At Sandoori Jutti, we believe in preserving and promoting the traditional techniques of Jutti making. Our process starts with design conceptualization, followed by intricate embroidery, and then manufacturing a prototype. Once perfected, we proceed with commercial production in our in-house facility. Each pair of Jutti is a labor of love, requiring anywhere from 10 to 20 hours of meticulous work, depending on the complexity of the design.

We are proud to work with over 48 families of artisans, who bring their expertise in embroidery and stitching to every pair of Juttis we create. Our artisans, many of whom have been practicing this craft for generations, are the backbone of our business. The Indian Jutti industry, as per a 2023 report by the India Brand Equity Foundation (IBEF), supports over 1.5 million artisans, with Punjab being one of the key hubs.

Customization and Wholesale

Understanding that our customers have diverse tastes, we offer customization services, allowing you to design your own Juttis or modify existing designs to suit your preferences. We also cater to wholesale orders, making Sandoori Jutti a trusted partner for retailers across India and in international markets. Our direct manufacturing process enables us to provide high-quality, customized Juttis at competitive prices, both for individual and bulk orders.

Our Mission

Our mission at Sandoori Jutti is to keep the tradition of Punjabi Juttis alive while adapting to contemporary trends and preferences. We aim to create footwear that not only celebrates our heritage but also meets the needs of today’s fashion-conscious consumers.

Thank you for being part of our journey and for supporting the incredible artisans who make every pair of Sandoori Juttis with unparalleled dedication and skill.